The British Fashion Council (BFC) has canceled the June edition of London Fashion Week (LFW) to focus on offering “crucial commercial opportunities for British designers”.
- The British Fashion Council (BFC) has canceled the June edition of London Fashion Week (LFW).
- LFW June, originally ‘London Collections: Men’, was intended to highlight various fashion communities, but was confronted with decreasing participation, which questioned the relevance.
- Instead of LFW June, the BFC will focus on commercial projects such as the London Show Rooms in Paris, with an emphasis on supporting men’s fashion brands to tackle the lack of a specific platform.
LFW June was originally launched in 2012 under the name ‘London Collections: Men’ and adopted its new name in 2024, but still retained a focus on men’s model labels. The rebranding was intended to reflect the more mixed approach to shows that is increasingly being used by designers. However, as the number of brands that participated in the June schedule became smaller, its relevance came up for discussion.
At the beginning of 2024, the BFC had already decided to cancel the Menswear show in January due to planning conflicts with more prominent events, such as Pitti Uomo in Italy. This was part of a major renewal of the overall strategy of the organization, while the council entered a transitional period under the leadership of chairman David Pemsel, who joined the board at the end of 2022.
Decreasing prominence from LFW June leads to commercially oriented projects
In a letter to the BFC members, Pemsel said that the BFC has the mission to reposition itself as a “catalyst for change”, with the aim of offering more support to local designers and brands in an attempt to breathe new life into the local fashion industry. LFW June, which only played one edition under this title, was based on the starting point of “the ignition of a cultural moment”, in which various fashion communities were put in the spotlight, from Savile Row to the LGBTQIA+community.
This mindset has now also been implemented in the February and September editions of LFW, since LFW will no longer exist in the coming season. Instead, the BFC focuses on commercial projects for designers VIA, including the London Show Rooms, which are taking place in Paris from 26 June to 1 July. To compensate for the loss of a platform -oriented platform -oriented platform, this year’s show Rooms are aimed at brands within this category.
The cancellation of LFW June was confirmed to Vogue Business by retiring BFC Chief Executive, Caroline Rush, who said to the media company: “By scaling back to more targeted programs this June in London and Paris, we want to create a strong base to become the message of our British gentlemen’s mine companies with which the sector with which the mere -merebedrijven Faced and we are committed to strengthening the voices of British men’s fashion designers while navigating through an ever -changing fashion landscape and will continue to adapt and find ways to offer our british British men’s fashion company a platform. “
This article previously appeared on FashionUnited.uk. This article has been translated using an AI tool.
FashionUnited uses AI Taaltools to speed up the translation of (news) articles and to test the translations to improve the end result. This saves our human journalists time that they can spend on research and writing their own articles. Articles translated with the help of AI are checked and edited by a human desk editor before they go online. If you have any questions or comments about this process, send an e-mail to info@fashionunited.com.
