Author: VOG

Similarly, Taylor believes there’s a sense of candidness to It Girls that viewers respond well to. “I think the audience enjoys the short-form format and the opportunity to see different outfits and different women in their casual street style looks,” she explains.Some of the shows are opening up the inner sanctums of fashion to the consumer. For example, designer and founder of Knorts Eleanore Guthrie hosts a YouTube series documenting the intricacies of running her independent knit-denim brand. “I share things like showroom meetings, stylist pulls, design development, knitting on my knitting machines, the process of designing and developing a…