Author: VOG

Wild West Social House co-founders Max Feldmann and Kyle Julian Skye want to change the way people build wardrobes. That is to say, they don’t want people to build them at all — at least not in their own closets.In August 2023, they launched Wild West, a luxury fashion proposition that is part members’ club, part clothing rental. Based originally in a temporary bricks-and-mortar location in Los Angeles, in September 2024 Wild West took over the old Hollywood Foreign Press Association building for its first permanent flagship. The clubhouse carries about 4,500 luxury garments, shoes and accessories (the goal is to…

It’s a challenging time to be an independent fashion brand, especially in the UK where Brexit has taken a heavy toll. A number of buzzy London-based brands that were on a promising trajectory a decade ago have since been shuttered, while the collapse of Matches continues to reverberate.Among the success stories is British independent fashion brand Erdem, which celebrates its 20th year in 2025 and is fresh from opening its first store outside of the UK, in Seoul. Working side by side with the brand’s founder Erdem Moralıoğlu to drive its growth strategy, is Philippa Nixon, who joined as its…

Change happens at the top, and those leading fashion now will be the ones to shape its future. Where do these leaders stand when it comes to the evolution of technology, retail, customer behaviour, experience and sustainability?At this year’s Vogue Business Executive Summit, we invited CEOs from different pockets of the fashion industry to discuss their perspectives on the state of the industry, what’s at the top of their priority lists and how they plan to overcome hurdles — be it the luxury slowdown or a lag in brand relevance — in the years ahead.Vogue Business executive Americas editor Hilary…

The brand has unveiled its blockbuster show ‘Christian Dior, Designer of Dreams’ in Riyadh, betting that the focus on its heritage will amplify its reach.

OTB may be smaller than some of the other luxury groups, but its brands have a growing impact on the fashion landscape — from Maison Margiela, which is arguably at the height of its powers following John Galliano’s Artisanal show, to Marni, which met critical acclaim following its Spring/Summer 2024 show in September. OTB scion Stefano Rosso is chairman of Maison Margiela, CEO of Marni and CEO of BVX (Brave Virtual Xperience), OTB’s business unit dedicated to products for virtual worlds.While cognisant of the luxury slowdown, Rosso is finding opportunities for OTB to boost market share, via global expansion and…

Rental is already part of the brand’s mix: it’s worked with clothing rental company Rent the Runway since 2021, and doesn’t intend to pull inventory to focus on its own channel. But bringing more options to rent closer to the fold, and still without needing to take on the logistical challenges, is a new way to further invest in the direct-to-consumer model and drive sales. “In terms of the logistics, we’ve got that down,” says Dvorett. “You can extend the earning potential and profitability of the garment to drive profitable growth.”P180, under the new arrangement, is also taking more pressure…

Dan Salkey, strategy partner at Small World, a consultancy that builds entertainment-first brands and that I also work for, feels there’s a distinct reason sexy grotesque art, marketing and dressing is on the rise. “In a fragmented media environment where people are harder to reach than ever before, the name of the game is entertain or die. There are plenty of ways brands inside and outside of fashion have been doing this: Duolingo builds brand lore through its green owl mascot, Loewe creates advertising that feels like it came out of a sketch show, while MSCHF has combined commerce and…

When Vogue World made its debut in New York two years ago, a stretch of downtown Manhattan turned into an open-air runway parade, complete with Vogue models, Howard University dancers, Fendi baguettes and a live performance from Lil Nas X. In 2023, the event headed to London’s historic Theatre Royal Drury Lane, where Annie Lennox serenaded the crowd, Tom Sturridge and Sophie Okonedo performed Shakespeare, and the Supers enjoyed a super reunion. Then, this past June saw Vogue World transform Paris’s Place Vendôme for a thrilling celebration of fashion and sport starring Bad Bunny, Kendall Jenner and Gigi Hadid (on…

The proliferation of red carpet opportunities has turned celebrity dressing into a fierce battle for attention, with implications for brands.

The London-based fashion accelerator Tomorrow Ltd has sold A-Cold-Wall less than a year after announcing the brand’s acquisition from founder Samuel Ross. The austerely modernist outerwear and apparel label that Ross founded in 2015 is now owned by distribution agency Four Marketing. The terms of the deal were not disclosed.In a jointly released statement, Tomorrow CEO Stefano Martinetto said: “We’re thrilled to see the brand transition into such capable hands.” He added that his long-standing relationship with Four Marketing co-founder and CEO Ben Banks was central to a transaction that was financially guided by Interpath Advisory.Four Marketing is a quietly…