Author: VOG

As consumers focus more on quality, brands are exploring ways to communicate their craftsmanship, heritage, innovation and cultural relevance. This week, the exhibitors at Italian trade show Pitti Uomo rewrote the playbook, as the fair evolves to become more interactive and communicate the stories behind the clothes.Guess Jeans presented a vast exhibition and showroom space in the fair’s main piazza to demonstrate its AirWash denim treatment, which claims to reduce waste and water consumption. Throughout the space, the walls told the Guess Jeans rebrand story and broke down the composition of garments.“Europe is by far our biggest market and Pitti…

Unlike other LVMH Prize alumni, Kuwata didn’t jump at the chance to stage a big runway show with his winnings. In fact, he wasn’t planning on showing at all, but when Pitti approached him last year, he felt the timing was right. “I want to show people how much we have progressed,” he says. “When I applied for the LVMH Prize, it was only me. Now, I have two assistants and a team of interns. The vibe is really good. There’s no ego.”Pitti is a way to boost awareness following the prize win. “When I won the LVMH Prize, [Setchu]…

In a blow to New York fashion, Proenza Schouler’s Jack McCollough and Lazaro Hernandez announced today that they’re leaving the label they founded in 2002 as young graduates of Parsons School of Design. McCollough and Hernandez, whose departure is effective January 31, will remain on the board and continue to be shareholders, and the brand’s CEO, Shira Suveyke Snyder, who was hired in October, is heading up the search for a new creative director.“We feel fortunate to have had the opportunity to build such an extraordinary team, some of whom have been with us since day one… We’re confident that…

This article first appeared on Vogue.We’re just two weeks into 2025, but we’re already starting to think about the clothes we’ll be wearing later this year with the Autumn/Winter 2025 shows kicking off at Pitti Uomo in Florence on 14 January. On Tuesday, the Council of Fashion Designers of America (CFDA) is releasing the New York Fashion Week calendar, which will take place from 6 February to 11 February, and though it’s a tighter schedule than usual, there are a few surprises.After a year-long absence from the runway — and five years away from NYFW — Christopher John Rogers is…

Amid inflation, price hikes and swelling interest rates, consumers stopped buying as much, and the global luxury market felt the burn: losing about 50 million consumers in 2024.To help brands weather the storm, Vogue Business has launched a new editorial series: The Luxury Slowdown Survival Guide. In this webinar, join Vogue Business deputy director Elektra Kotsoni and other editors to learn more about the series. Insights will include findings from our exclusive consumer survey and projections for the year ahead from key analysts, as well as deep dives into the brands and categories outperforming the rest of the market.

Last year, fashion publications wrote extensively about the impact of the algorithm on personal style. (Vogue Business included.)The algorithm — shorthand for data-influenced recommendations — is making discovery harder. It’s killing personal style. It’s a positive for Gen Z. It’s a catalyst for the surge in fast fashion and overconsumption. It’s avoidable — just look at Substack. It’s supercharged micro-trends. It’s killed them. The list goes on.

The brand is closing just months after Glenn Martens exited as creative director.

Whew.Consider, now, that Ackermann has outfitted his famous celebrity bestie, Chalamet, for the Golden Globes, giving everyone a first look at his Tom Ford. In fact, some of the buzziest looks of the evening — the official kick-off to the 2025 awards season — came from labels skipping the men’s shows.Garfield’s viral moment was a play on a Gucci Notte look by De Sarno, who also dressed Jesse Plemons and Kirsten Dunst, while Redmayne and Domingo were outfitted by Valentino. Best Actor winner Adrien Brody wore Thom Browne — the closest thing to a trad suit, though not at all…

If awards season is anything to go by, we’re set for an exciting year when it comes to menswear. And while Pitti Uomo and Milan Fashion Week Men’s look a little different for Autumn/Winter 2025, with a reduction in big-brand shows and activations, organisers expect new names to bring some crucial energy this season. And of course, from Prada to Giorgio Armani, we can rely on the major labels that remain to bring a suitable amount of buzz.Even amid the luxury slowdown, the Italian menswear market is growing faster than that of womenswear, presenting an opportunity for brands that can…

It’s been a turbulent year for luxury in China, but it’s still a crucial region for the fashion industry to continue investing in, home to a savvy and discerning consumer. Across the vast market, what are the emerging cities where brands should focus their energy?For the second time, Vogue Business in China has released its ranking of China’s emerging fashion capitals. The list places cities in China according to five metrics as they relate to fashion: consumption power (including GDP per capita and quality of life); business potential (including store openings and ease of transportation); cultural charm (including the city’s…