Author: VOG

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.This summer, pop girls returned to the main stage.It follows last year’s ‘big pop’ moment, says Kirsty Hathaway, executive creative director at creative agency Joan London. “Last summer was predicted to be an economic nightmare. But along came Taylor [Swift], Beyoncé and Barbie,” she says. “Not only did these women create communities, they poured more than $1 billion back into the global economy and prospered brands and businesses around the world.”Now, a new class of pop darlings, from Chappell Roan to Sabrina Carpenter, offer…

In May, Carpenter starred in Marc Jacobs’s ‘The Sack Bag’ campaign, alongside models Gabbriette, Irina Shayk and Anok Yai, as well as star of the summer Charli XCX. Carpenter received 13 per cent more likes on average than any of the other figures in the campaign, according to data analytics account @databutmakeitfashion.Carpenter holds particular resonance with Gen Z consumers thanks to her tongue-in-cheek humour. From her lyrically playful and provocative outros, to debut single ‘Nonsense’ (customised to each location she is performing in), to catchy one-liners in ‘Espresso’ and ‘Please Please Please’, Carpenter’s music has helped her create a compelling…

Prada eyewear, which is produced under licence by the Luxottica Group, has been another standout. In July, there were 3,755 posts tagged with #pradaeyewear on TikTok, where users shared unboxing and styling videos; marking the first time an eyewear-related hashtag has appeared on the Vogue Business TikTok Trend Tracker. Celebrity co-signs from Pete Davidson, Travis Barker and Lily Allen, as well as viral campaigns fronted by Jake Gyllenhaal and Hunter Schafer, also helped drive demand. As a result, Prada eyewear’s global brand shares increased by 8 per cent this year to $300 million, representing 3 per cent of the total…

This article on sportswear brands and Gen Z is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Sportswear brands have achieved what many in the fashion world can’t manage: unwavering loyalty from Gen Z consumers.

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Bally finally has a new owner. JAB, the investment vehicle of Germany’s billionaire Reimann family, has sold the 173-year-old Swiss brand to US-based investment firm Regent, whose portfolio includes Club Monaco, Escada and La Senza.The acquisition comes six years after JAB inked a deal to offload Bally to Chinese conglomerate Shandong Ruyi, which later fell through. JAB has owned the luxury footwear, fashion and accessories brand since 2008 (it is also the controlling shareholder of beauty firm Coty, among other companies).“Bally is one…

For Ssense’s Yotka, this is the easy part. “Pairing pictures with text is the oldest formula in the book — literally — when it comes to storytelling,” she says. “It’s just about finding the right look or product for the turn of phrase. We don’t overthink it: keep it simple, legible and obvious.”The fine line between cultural relevance and cringeBrands that have a grasp on ephemeral marketing should get on board, Makoni says. “If you are an ephemeral brand by nature, you can take advantage of things for a quick second and it will seem like you’re in touch and…

If last week’s viral drop is anything to go by, it works. After the first 3,000 editions of the $40 Realtree camo hat sold out within 30 minutes (right after Minnesota governor Tim Walz was announced as Harris’s 2024 running mate), the Harris-Walz campaign — and American supplier Unionwear — got to work, selling over 25,000 hats on the first day. As of 8 August, the campaign had produced just over 47,000 Harris-Walz camo hats totaling $1,878,524, the campaign told Teen Vogue.It’s filling a long-nascent gap, says Holmes. “For so long, Republicans have had this very clear, visual symbol. That…

When Moffitt was 22, she met Gernreich, who hired her to be a model for his junior line. “He was using big-boned country-club types, and thought I was too young for his clothes,” she explained, but the two became friends and Moffitt became an integral part of Gernreich’s creative process. “He once said to me, ‘You inspire me when I don’t want to be inspired,’” she told WWD in 2016. Moffitt’s husband soon joined their creative cocoon, and in 1964 they shook the world with a simple black and white photograph of Gernreich’s famous “monokini,” a maillot that exposed the…

Several WNBA athletes have entered the luxury sphere this year after long going overlooked. Take Cameron Brink, for instance: as she was drafted to the Los Angeles Sparks in spring, the Stanford graduate wore a two-tone Balmain gown styled by Mary Gonsalves Kinney, who began working with Brink while she was still playing at collegiate level. “She didn’t have the sort of name recognition she clearly has now,” Kinney says, explaining that in the early days of their partnership, Brink did not consider her potential in the world of fashion.Initially, getting brands to work with Brink took persuasion while leveraging…

Adidas hosted a community event Ground Paris in the city’s Les Halles district, featuring public-facing BMX, skate and 3×3 basketball events that were open for the public to participate. “By engaging with these sports and the local community, we’re not just showing them the brand and exciting them about Adidas, but showing them the possibilities of sport,” says Kerryn Foster, VP and general manager of specialist sports at Adidas. “We’re particularly focused on sports like skate and BMX that are new to the Olympics, to make sure that we can showcase them not just at elite level, but also showcase…