Author: FashionUni

What will happen this week anyway? FashionUnited looks ahead to the fashion news of week 52. Below are the main points from the editorial agenda for the period from Monday December 23 to Sunday December 29. ‘Fashion Future’: What does the young generation demand from the fashion industry? Fashion has always been obsessed with youth. Trend seminars and conferences repeatedly emphasize the importance of attracting Generation Z – born between 1997 and 2012 – and Generation Alpha, which will grow into teenagers in the coming years, as a target group, but this is usually missing. FashionUnited attended the Fashion Future…

Every year, tens of thousands of articles go online on the FashionUnited website. It is therefore easy to miss one or two. Which background articles should you not miss? FashionUnited lists them for you. The changing face of Modefabriek January – Modefabriek is again on the agenda this winter purchasing season: on January 21 and 22. The fair has existed since 1996 and has changed a lot in recent years. From new events to other formats. In addition, the pandemic presented its own challenges. FashionUnited conducted research into the changes in recent years. Written by Caitlyn Terra. Read the article…

As 2024 comes to an end, the question remains: Which trends will carry over into 2025 and which will remain as a memory? The digital platform Stylight, which acts as a global fashion aggregator for various fashion companies, investigated this question and shares the results in a report. What is in fashion, and what is out of fashion in 2025? These are the most striking insights. In: Sweaters with a polo collar Stylight predicts that the polo collar sweater, although entrenched in the sports world, will regain its place in the fashion world by 2025. The product has grown by…

The Netherlands’ most famous shopping street – the Kalverstraat in Amsterdam – was partly blocked during a fashion protest on Friday, December 20. 6,000 kilos of discarded clothing was dumped in the shopping street. The protest calls on fashion companies to be open about production volumes and asks policy makers for more effective legislation. It is an initiative of the Dutch Sustainable Fashion Circle and is the start of the ‘Fashion Statement Now’ campaign. Dutch Sustainable Fashion Circle is a collective of sustainable fashion activists including Kiki Boreel and Sara Dubbeldam. Kiki Boreel, initiator and spokesperson for DSFC: “Fast fashion…

Scotch & Soda has gone through a turbulent period, but everything points to a strong return for this iconic Amsterdam brand. In a recent article about the new design direction of Scotch & Sodaposted on FashionUnited, made it clear that creativity is leading the way in design, under the leadership of Chief Product & Merchandising Officer Eran Kaïm. In this way, a targeted focus and return to their DNA also guides the new commercial direction of the brand. FashionUnited visited the impressive head office in Hoofddorp, and spoke to Scotch & Soda and United Legwear (ULAC) Chief Sales Officer Sander…

Compañeros, the Spanish men’s fashion brand, has recently returned to the Dutch market. Founded in 1987 in Spain as a shirt manufacturer, but after some wanderings in various European countries including the Netherlands, it has been quiet for the last 3 years. Wash! Because with ‘from 0 to 60 points of sale in the Netherlands and Belgium in a year and a half and since this month also its own showroom in Lijnden’, Compañeros is back again. The Compañeros collection mainly consists of shirts made of satin and cotton of extra high quality and matching basic sweaters and cardigans. Because…

Discover the latest predictions for the HW25 fashion trends: FW25 according to Jan Agelink: Room for humor, breathing and shock In a world where polarization, the climate and political tensions are the topic of the day, it is time for positive energy. And that’s what (fashion) professionals will find during Jan Agelink’s FW25 trend presentation. The trend forecaster pulls out all the stops for two hours to send his audience into the future with a hopeful feeling. FashionUnited attended the trend presentation digitally… Article Newcomers and golden oldies in men’s fashion: These are the FW25 trends according to Edwin van…

Het format van trends is de afgelopen jaren geëvolueerd, waardoor de industrie een structuur heeft aangenomen die de vooraf bepaalde seizoenen bijna volledig negeert, wat resulteert in een gevoel van onvoorspelbaarheid. Het kan daarom moeilijk zijn om te weten welke trends zullen aanslaan, maar de opkomst van sociale media heeft dergelijke netwerken tot een belangrijke beslisser gemaakt in de evolutie van winkelgedrag. Hoewel microtrends – een term die verwijst naar kortstondige, maar vaak enorm populaire trends – altijd al hebben bestaan, is het de aanwezigheid van sociale netwerken die het landschap en de snelheid waarmee mode evolueert heeft veranderd. Wanneer…

Fashion and lifestyle brand Guess unveiled its winter ski capsule collection with a high-altitude fashion show at the newly reopened Glacier 3000, a ski resort in Switzerland. During the show, more than 20 models presented the Guess skiwear collection as they walked the iconic Peak Walk, the only suspension bridge in the world that connects two mountain peaks at an altitude of 3,000 meters. The event, this year called ‘Winter Project’ by the brand, also highlighted Guess’ role as a key partner of Glacier 3000, with striking, corporate-style outdoor furniture and exclusive photo opportunities for visitors to the alpine destination.…

In the digital age, one moment of celebrity attention can completely change the course of a brand. When a cultural icon chooses a particular label, it creates a chain reaction—from increased visibility and online conversations to direct influence on purchasing behavior. For Icon Denim LAa contemporary denim brand based in Los Angeles, this strength has been crucial to their meteoric rise. A recent TikTok video of iconic singer Taylor Swift wearing the brand’s jeans is a prime example: what started as a casual prep moment for her Miami Eras Tour concert quickly turned into a viral fashion highlight, putting Icon…