Author: FashionUni

Sports mode brand Deblon and shoe brand Nubikk have joined forces. The two launch a matching look of leggings and shoes, as can be read in a press release. It is a leggings and a sneaker. “The collaboration between Nubikk and Deblon is a perfect reflection of our shared Dutch roots and the focus on quality and comfort,” said Leontine van der Kaaden, marketing manager of Nubikk, in the press release. “Both brands focus on a fashion -conscious target group that does not make concessions on style or performance.” “Nubikk as a partner is a valuable addition to our range,”…

Fashion brand Summum developed a special Capsule Collection In collaboration with the Orange Babies Foundation. Summum of each item sold item donates a part to the Orange Babies project Stand Up for Girls. With that project, the Foundation supports Vulnerable Girls in Namibia, Zambia and South Africa with Education, for a Brighter Future. Stand Up For The Girls The vast majority of all young girls and women with HIV in the world live in the southern part of Africa. Causes for that shockingly high concentration of HIV-infected women are countless: lack of access to health care and education are important…

Is silent gold? Drivers at luxury fashion houses certainly seem to think so. While the TopMaisons thrive during narrative control, the recent delays in announcements of new designers reveal an industry that is struggling with uncertainty and reassessment of brand identity. But for industry in general – and the consumer – the long -term silence has only led to speculation, making rumors almost certainties. Take Dior. The speculation about the possible departure of Maria Grazia Chiuri after her show in May increases, coinciding with the confirmed departure of Jonathan Anderson at Loewe. The question is no longer whether Dior’s management…

Tessa Koops is celebrating a special milestone this season: her brand has been in existence for 12.5 years. What started as a dream at a young age, grew into a successful …

The rise of short content has fundamentally changed consumer behavior and presents both challenges and opportunities for fashion brands that compete for attention in an oversaturated digital landscape. Cristiano Winckler from Somebody Digital shares with FashionUnited how brands can deal with this reality and use scrolling behavior to their advantage. The endless scroll dilemma Research from the University of California suggests that the average person spends almost three hours a day scrolling on social media, where one in four adults feel unable to stop, even when they actively try to reduce their screen time. This compulsive involvement is fed by…

The Dutch fashion designer Bas Timmer, the founder of the Sheltersuit Foundation, hands out 200 Sheltersuits to the homeless in Antwerp. This is a warm, windproof jacket with a added sleeping bag, made from recycled material. It is expected that 200 Sheltersuits will be added in the course of this month. Belgian media report this, including GVA. The promotion is a response to a decision of the city of Antwerp. Winter care will stop on 31 March, which means that the number of beds falls from 240 to 115. People who no longer receive a shelter will receive a sheltersuit…

The luxury brand Aurélien, known for its timeless style and traditional craftsmanship, enters a new landscape with the launch of his very first perfume: Joie-de-Vivre. This scent stands for the effortless elegance and lifestyle of the Mediterranée, and again underlines the refined aesthetics and dedication to quality that the brand is known for. A scent that celebrates the Mediterranean lifestyle Joie-de-Vivre catches the essence of sun-drenched coastlines and the timeless charm of southern Europe in a unique odor composition. The scent opens with refreshing top notes of pineapple, bergamot, sage and amalfi citroen, followed by a refined heart of violets…

Tomato-girl Summer, Coastal Cowgirl, Coquette, Blokette: At the moment these terms may not tell you much, but someday they had the fashion industry firmly in their grip. Retailers hurried to adjust their collections to keep up with the hype. However, their influence was short -lived. One day Content Creators scored their followers to supplement their wardrobe in Baby pink ‘Barbie’ style, the next day they reflected Kay Corleone from The Godfather in leopard jackets and large sunglasses. These are microtrends, a trend type caused by social media that has changed fashion. These volatile trends are often mentioned as the cause…

Essentiel Antwerp is joining forces with shoe brand Sebago for an exclusive capsule collection. The classic Sebargo boat boots are equipped with striking colors, playful details and a matching sock, it is announced in a press release. In the exclusive collection, the ‘unmistakable lively aesthetics’ of Essentiel Antwerp is combined with the ‘high -quality craftsmanship’ of Sebago. The shoes are made of one hundred percent premium leather and braided round laces. The boat shoes are also equipped with a pendant as an accessory. The shoes are available in two colors: navy blue with light pink and green laces and a…

De zon scheen op Parijs tijdens de Fashion Week voor damesmode herfst-winter 2025. De luxesector trakteerde het publiek op nieuwe ontwerpen, met als doel de koopbereidheid te stimuleren, die in 2024 onder druk stond, en de nog fragiele groei aan te zwengelen (volgens McKinsey tussen 1 en 3 procent per jaar tot 2027). De luxehuizen kozen er echter niet altijd voor om radicaal ‘nieuwe’ collecties te presenteren, maar hielden vast aan hun gewoontes en bepaalde clichés. Mode niet voor iedereen Na een korte periode van inclusie op de catwalks, vervalt de Paris Fashion Week al enkele seizoenen in oude gewoontes…