StockX, the global sneaker, streetwear and collectibles resale platform, has released its latest trend report, “Big Facts: Brands Making Moves,” which finds that rising brands including Asics, Adidas and On, while Denim Tears, Timberland and Prada are among the brands making the biggest leaps in the secondary market in 2024. By analyzing global StockX sales data from the first six months of 2024 compared to the same period in 2023, the trend report identifies the fastest-growing brands across the sneakers, footwear, apparel and accessories categories.
StockX suggests the running aesthetic will be around for a while, as Japanese athletic brand Asics took the top spot with 600 percent growth, helped by the success of the Gel-1130 and Gel-Kayano 14 silhouettes, as well as newer silhouettes like the Gel-NYC (debuting in 2023) and GT-2160 (revived in 2023).
Asics was followed by Adidas with 93 percent sales growth. The German sportswear brand didn’t make the top five fastest-growing brands in 2023, but StockX said it nearly doubled its sneaker sales on the market thanks to retro silhouettes like the Samba, Gazelle and Spezial, which saw double- and triple-digit percentage growth over the past year. Additionally, the brand-new Anthony Edwards AE1 also played a big role, with nearly 20,000 transactions of the silhouette on StockX in the first six months of 2024. The sportswear giant also saw a 115 percent increase in sales of James Harden’s performance line, led by the Harden Vol. 8.
At number three was Swiss performance brand On, which was in the top five for the second year in a row with growth of 63 percent, driven by the Cloud 5 and Cloudmonster silhouettes.
StockX also highlighted Saucony in the report, as while it didn’t meet the 5,000 minimum transactions required to be included in the rankings, it saw 93 percent growth during the period. That growth was driven by collaborations with Bodega, Jae Tips and Callen Schaub. Rounding out the top five was Yeezy (21 percent) in fourth place and Off-White (7 percent) in fifth place.
Gucci, Timberland and Crocs top the shoe category on StockX
In the footwear category, Gucci topped the list with 477 percent sales growth, while heritage brand Timberland came in second with 184 percent sales growth on the platform, which StockX attributed to increased marketing investment and major partnerships, such as collections with Supreme and the upcoming collaboration with Louis Vuitton.
Third place went to Crocs with 52 percent, buoyed by its collaboration strategy, with recent drops with Japanese manga series Naruto, SpongeBob SquarePants and Toy Story performing well, as well as steady demand for the latest releases from its collaboration with Salehe Bembury. Crocs has achieved five consecutive years of growth on StockX. Rounding out the top five were Birkenstock (38 percent) and Ugg (30 percent).
Demand for clothing continues to grow on StockX
For apparel, StockX data shows that streetwear labels new and old continue to capture attention in the secondhand market. Denim Tears, founded by Tremaine Emory, went from the No. 3 fastest-growing apparel brand in 2023 to the No. 1 spot this year with 1,197 percent sales growth. The recognizable cotton wreath The brand’s collection is among its most popular, along with collaborations with Offset and Levi’s.
Other names in the top five included Burberry with a 155 percent increase, Yeezy with a 145 percent increase and Gucci with a 132 percent increase. Meanwhile, Revenge, known for its graphic, punk-inspired pieces, saw a 97 percent increase.
Outside of the top five, Fear of God saw growth of 22 percent as Jerry Lorenzo continues to garner praise in both streetwear and high-fashion circles. Stüssy saw sales grow 25 percent, while newcomer British brand Represent also posted gains, up 96 percent year-on-year. StockX also added that while streetwear giant Supreme didn’t see a huge profit in 2024, it retained its position as the second most traded apparel brand on the platform overall.
Y2K trend helps Prada to number one in accessories
The growing Y2K obsession has boosted demand among Gen Z audiences within the accessories sector, with Prada seeing 560 percent growth, helped by styles including the Symbole sunglasses and pieces from the brand’s iconic Re-nylon collection, which features bucket hats and shoulder bags re-released in their original 2000s forms. Other brands appearing in the top five accessories brands included Burberry, Yeezy, Stüssy and Nike.
Scott Cutler, chief executive of StockX, said in a statement: “This report underscores the evolution of the resale marketplace and one of the largest brand rotations in recent history, creating an exciting time for consumers. We’re seeing the power of creativity, marketing, storytelling and innovation from smaller brands driving meaningful shifts in market share at the expense of the largest brands struggling to keep up. We’re seeing that dynamic play out in what’s being transacted on the platform.”
