Alvanona leading company in tailoring technology for the fashion industry, has previewed the world’s first ‘phygital’ tailoring solution for the luxury and designer segments: the Specialty Catwalk Series. Luxury brands including Armani attended the spectacular preview show “The Intelligent Atelier” organized by Alvanon in collaboration with D-house Laboratorio Urbano at CoFactory in Milan, Italy.
The Specialty Catwalk Series pairs physical mannequins with corresponding digital ‘twin’ avatars, which are generated from global body scan data specific to couture runways. The series accurately and consistently represents the standard body size and shape of male and female models used by luxury designer brands. These innovative forms enable designers to work seamlessly in both digital and physical environments, improving efficiency, consistency, collaboration and creative flexibility. The Catwalk Sizing Series from Alvanon can be ordered from Monday, May 18, 2026.
Sara Canali, responsible for market development in Italy and Switzerland at Alvanon, explains: “Luxury and premium brands need a fundamental body standard that supports the unique attention to detail of expert artisans. This new catwalk series gives designers the digital and physical tools they need to experiment and develop their ideas, without relying solely on try-on models and physical prototypes.”
The preview opened with a panel discussion between Marion Eugster (3D clothing designer at Grand Studio), Matteo Secoli (president and CEO of Instituto Secoli) and Antonio Iavazzo (head of the costume department at Teatro alla Scala). They shared their expertise and insights into using accurate body data as a basis for consistent sizing and fit, especially in an age of agentic commerce.
“Our students must learn to work with the latest and most accurate instruments. It is exciting to see how Alvanon has evolved into the physical and AI world to enable our industry to build and maintain consistent foundations for body data, helping us improve our processes and workflows,” said Matteo Secoli.
Marion Eugster of Grand Studio adds, “Alvanon’s consistent sizing tools improve workflow across the entire development process — from brand to freelancers and suppliers — while increasing consumer confidence in the fitting experience. When we all work with the same body size, it eases communication, accelerates decision-making and go-to-market, and generates brand loyalty.”
Even in the extreme world of high-performance costume couture, a basic body standard offers significant workflow benefits. “The introduction of Alvanon’s basic tools in our Sartoria del Teatro alla Scala transforms our creative and fitting processes,” explains Antonio Iavazzo. “Our master tailors make up to 300 garments per performance; each piece is handmade, but the process needs to be industrialized. Standard bodies allow us to work faster and more efficiently.”
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