British fashion label Alexander McQueen announces it is joining the official schedule of London Fashion Week. The brand will present its spring/summer 2027 collection in September.
In a statement, Alexander McQueen said the move of Paris Fashion Week marks Seán McGirr’s first show in London as creative director. The catwalk show is scheduled for Sunday, September 20.
The collection continues McGirr’s exploration of McQueen’s “rich heritage of sharp tailoring and signature occasionwear.” The collection includes both women’s and men’s clothing.
Speaking about the move, McGirr said: “London has always been the heart of McQueen; the city has a unique, deep-rooted energy that runs through the house’s history and continues to inspire everything we do today.”
London Fashion Week adds Alexander McQueen to September event
Lee Alexander McQueen founded the brand in 1992. He started out on the London Fashion Week calendar with his highly theatrical shows, before moving to Paris. The brand returned to London in October 2021 for a catwalk show outside the official schedule. To do this, it placed a huge transparent dome on a car park in East London. In October 2022 it also held a show at the Old Royal Naval College in Greenwich for SS23.
Gianfranco D’Attis, managing director of Alexander McQueen who joined the luxury brand earlier this month, added: “Bringing McQueen back to London Fashion Week is a meaningful moment for the house.
“London is where our story began and remains central to our identity. We are proud to reaffirm our commitment to the British Fashion Council and the city’s extraordinary creative ecosystem, as we continue to build on McQueen’s legacy and shape its future.”
This is a big boost for the London Fashion Week calendar and for Laura Weir, the chief executive of the British Fashion Council. She said: “One of my first ambitions as CEO of the British Fashion Council was to see Alexander McQueen return to London Fashion Week. Few have shaped the global fashion landscape with the same power, imagination and cultural impact. Now it’s time to welcome the brand back to its London roots.
“McQueen’s return is a vote of confidence in British creativity at its most fearless and distinctive. We are proud to welcome the house back to the official schedule and look forward to building an ambitious and meaningful partnership in the seasons to come.”
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