Known for their playful prints and colours, A Fish Named Fred is in the midst of selling season with their latest SS25 collection, Sahara Sunset. This collection not only marks a creative milestone for the brand, but also showcases their strategies to strengthen existing partnerships and enter new markets.
Innovative collections for various retailers
A Fish Named Fred’s continuous pursuit of innovation sets it apart within the wholesale fashion industry. Inspired by the rich culture surrounding the Sahara, the SS25 collection Sahara Sunset introduces bold changes in print design, featuring both enlarged and minimized patterns. New materials, such as linen, are also integrated to keep the collection fresh and relevant for the retailer who wants to be at the forefront.
Changing market
The SS25 season has brought with it some changes within A Fish Named Fred’s retail network. While some long-standing customers continue to grow, the brand is also welcoming a new generation of retailers. This not only demonstrates the continuity of their market position, but also the enduring appeal of their innovative offering.
There is also great diversity within A Fish Named Fred’s customer base, ranging from classic menswear stores to trendy gift shops and even bridal shops. This gives the brand the opportunity to serve different segments of the retail market, and this broad reach underlines their flexibility and ability to respond to the specific needs of retailers.
Part of A Fish Named Fred’s growth strategy is the launch of the new brand Fred’s Threads at SS24. This brand is designed to appeal to new retail segments such as bridal shops in addition to their existing customers, which represents a strategic expansion in their B2B approach.
Support and partnerships
A Fish Named Fred attaches great importance to maintaining strong relationships with its B2B partners. This is evident from their extensive support during the sales season, again this SS25. The brand offers sound advice based on the performance of previous seasons, helping retailers to put together an optimal collection. A Fish Named Fred does not have a crystal ball, but they can give the retailer good advice on building a collection and choosing the right prints.
In addition, they stay in close contact with their retailers throughout the season, both by phone and through regular store visits. This traditional approach, combined with their focus on only two seasons per year, allows the brand to devote time and attention to building and maintaining sustainable relationships with their partners.
Future expansions
Looking ahead, A Fish Named Fred sees significant opportunities in both domestic and international expansion. Currently active in over 30 countries, the brand plans to expand further, focusing on strengthening its presence in foreign markets. This fits within its broader strategy of innovation and partnership building. By creating shopping corners in shoe stores and continuing its successful collaborations, A Fish Named Fred will continue to be an innovative player.
The buying period for the SS25 Sahara Sunset collection and Fred’s Threads runs until August 22nd. A Fish Named Fred welcomes retailers for a cup of coffee and a chat about the future of fashion in the retail landscape. Read more about the SS25 collection and the inspiration behind the new styles here.
Address:
Frankfurt Street 2
1175 RH Lijnden
Phone: +31 (0)20 617 368 5
