Fashion Club 70, which is celebrating its 50th anniversary this year, remains an important player in the fashion world of the Benelux. The agency has always been progressive in attracting brands that not only reflect on current market needs, but also wear a rich history and a solid identity. By adding brands that fit well with market demand, but that also have something unique to offer and are rooted in heritage, Fashion Club 70 remains relevant in the ever-changing fashion industry.
The philosophy of Fashion Club 70
Fashion Club 70 started as a showroom with a focus on high-end Italian brands, and has developed over the years into a versatile platform that represents a wide range of fashion categories. The agency has always responded well to changing market conditions, from offering Italian luxury to integrating brands from various nationalities, including American, Scandinavian and Spanish labels.
This evolution will also be maintained in the 50th year of Fashion Club 70: “Our most important criteria for adding new brands are diversification and relevance,” the team explains. “Brands must match our existing collection, but they also have to bring something new.”
The success of Fashion Club 70 is in building long -term relationships with both brands and customers. The way of working is aimed at strengthening these ties through strategic marketing and distribution. “We approach our collaboration with these icons not only as an expansion of our portfolio, but also as an opportunity to lift the vision of the brand at a higher level,” the team explains.
Shifts in market needs: New brands Sebago and Superga
One of the striking developments that Fashion Club 70 sees is the rise of sporting fashion and brands that unleash this. Where the focus used to be mainly on a more urban and logo-driven style, we now see a clear movement to modest, sporty-formal clothing. This is in line with the changing preferences of consumers who are looking for fashion that is both stylish and portable, but still bears meaning.
This change in the market is reflected in the recent addition of Sebago and Superga to the portfolio: two brands that not only have a rich history, but also determine the street scene today. Sebago, known for its authentic moccasins and nautical style, has positioned itself as a brand that embraces both outdoor spirit and urban influences. Superga, on the other hand, remains a timeless icon with its legendary canvas sneakers. Both offer Fashion Club 70 the opportunity to further expand their offer to new customer groups that want to combine the value of heritage, modern trends and accessories.
Strategic growth: collaborations with content
Fashion Club 70, together with Sebago and Superga, works with the aim of positioning them in an RTW segment and to optimize their distribution for a wider reach. Sebago and Superga are brands that have already proven themselves, but they also see a lot of potential in serving a slightly higher market. “It is very important for us not to divest the basis that has always contributed to the success of the brand,” says Fashion Club 70 team.
“At the same time, we want to give our brands the opportunity to grow within a segment that is well served by MultiMbrand Stores, which are well represented in the Benelux.” “By working together with these MultiMbrand stores, we can place brands such as Sebago and Superga In addition to other relevant brands, which connect well with the current market and help each other.” This reinforces. “
In addition to the strategic distribution, Fashion Club 70 also offers marketing support to the brands they represent. The agency has a marketing and PR department that, together with partners, create campaigns that increase and activate the visibility of the brands. “Brands such as Sebago and Superga not only have access to a wide network of MultiMbrand Stores, but also targeted marketing campaigns to put them differently than they have done so far”. “There are exciting collaborations on the schedule, and this will help the brands to take new heights.”
On the way to the next 50 years
With 50 years of experience and an increasingly diverse brand portfolio, Fashion Club 70 continues to strengthen its position as a reliable partner for both established and emerging brands. The agency continues to focus on the development of long -term relationships and the use of new opportunities in the field of distribution and marketing, so that the company will continue to support and strengthen brands in the coming decades.
