Follow live coverage of Day 12 of the 2024 Paris Olympics, where 21 gold medals will be awarded
Bow-wow-wow, yippie-yo, yippie-yay, Snoop Dogg will likely continue to grace NBC’s Olympic coverage.
questioner Competitor This week, two key members of NBCUniversal’s leadership team gave a definite answer if NBCUniversal plans to ask Snoopy to return for live broadcast duties after the 2026 Milan-Cortina Games and Olympics.
“Snoopy exceeded our expectations for everything he did at the Paris Olympics,” said Rick Cordella, president of NBC Sports. “He’s been enthusiastic. He’s been optimistic. I think we’d be happy to have Snoopy come back in whatever capacity he wants to come back.
Cordella owner Mark Lazarus Chairman, NBCUniversal Media Group, When asked if the company would ask performers to return to the Olympic family, he quickly replied: “Yes.”
Snoop Dogg can be seen throughout NBC’s Olympic coverage and at venues across Paris. He has become such a big part of the Olympics that a BBC News headline dubbed him “America’s Olympic Cheerleader.” The 52-year-old had a small role in the Peacock review show alongside comedian Kevin Hart at the 2021 Tokyo Olympics, but was a big presence in Paris Shine, where he was exposed to a variety of situations as an athlete and sports person. It resonated.
Watching #parisolympics The obstacle course reminds us of Snoop Dogg’s memorable comments. 😂
📺NBC and Peacock pic.twitter.com/GawPPJXoDO
— NBC Sports (@NBCSports) August 5, 2024
“It all goes back to 2021 Tokyo. “But what stood out to me was Snoopy’s enthusiasm,” said Molly Solomon, NBC Olympics executive producer and president of programming, who was also key in supporting “Snoopy” to increase the visibility of the broadcast. figure.
“For the past year and a half, we got together with Snoop and brainstormed what this character might be.. I call him the ambassador of happiness. If you look at his content, everyone wants to meet Snoopy, take a picture with Snoopy, and be around Snoopy. We’ve been pleasantly surprised by his popularity, but you should never underestimate Snoop Dogg. He is the perfect combination of swagger and positivity, his charisma and vibe are so positive. There’s no denying his curiosity about the Olympics.
Snoopy told The Associated Press this week: “This opportunity is nothing more than my chance to show the world what it’s like when you put the right people in the right environment.”
#FOLLOW DOG Snoopy and Phelps! Tune in tonight 😁😆🔥💪🏿 🏊🏽♂️ 8/7c @nbc & @Peacock pic.twitter.com/6EuMHgVjBR
— Snoop Dogg (@SnoopDogg) July 30, 2024
The performer has competed in the Olympics and has been a huge success for NBCUniversal so far. NBCUniversal said that during the first 11 days of the Olympics, combined live broadcast audience totals averaged 3,260 in Paris primetime (2 to 5 p.m. ET) and U.S. prime time (8 to 11 p.m. ET/PT) Thousands of viewers.
“Our number one criterion for success is having a product that attracts a large audience, and that’s clearly happening at the Olympics,” Lazarus said. “The last few haven’t been as big as we thought. These games Exceeded all our expectations.
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(Photo: Tom Weller/VOIGT/GettyImages)
