At this year’s Cannes Film Festival, Chanel dressed the stars of Richard Linklater’s Nouvelle Vague on the carpet. Zoey Deutch wore a striped and polka-dot bustier dress for the photo call; a white peplum gown on the carpet. It wasn’t just a red carpet play: the house also financially backed the production of the film, along with upcoming animation Arco and The Chronology of Water, long-time Chanel ambassador Kristen Stewart’s directorial debut.
More fashion houses are putting their weight behind films. Ami Paris sponsored Critics’ Week (a festival that runs parallel to that of Cannes) and co-produced Enzo. (Founder and creative director Alexandre Mattiussi has produced multiple films himself.) And Fondazione Prada just announced the creation of Fondazione Prada Film Fund, which aims to contribute to movie development, production and post-production, per the release. “Cinema is for us a laboratory for new ideas and a space of cultural education,” Miuccia Prada, president and director of the Fondazione, said. “For this reason, we have decided to actively contribute to the realisation of new works and to the support of auteur cinema.”
