While editors were preoccupied with designer debuts this season, for audiences at home, big-name celebrities continue to drive the bulk of social engagement from the Spring/Summer 2026 shows.
This season demonstrated that brands of all sizes are tapping talent trends, prioritising the ever-growing influence of Thai actors, of-the-moment TV stars like The Summer I Turned Pretty’s Christopher Briney, and long-term brand ambassadors from Hollywood and K-pop, to drive global reach and high engagement.
