California-born sisters Margaret and Katherine Kleveland founded Dôen in 2016 with every intention of creating a lifestyle brand. With a major investment round under their belt and a 10-year anniversary on the horizon, the co-founders are gearing up to flesh out the Dôen world more wholly than ever before, far beyond the printed tops and milkmaid dresses they’re best known for.
In the nine years since its founding, Dôen has scaled fast to a $100 million-plus revenue business. E-commerce has grown 40 per cent year-on-year, and wholesale bookings are up 110 per cent year-to-date, according to the brand, which launched with $480,000 from friends and family. June’s series A raise is reportedly in the realm of $25 million, though the brand was unable to comment on specific figures. The investment round was led by Silas Capital, which has previously invested in beauty brands including Makeup by Mario, Oak Essentials and Ilia (it’s now exited the latter).
