After months of speculation around his future post-Loewe, Jonathan Anderson was announced as the artistic director of its LVMH stablemate Dior Men on Thursday. While many expect him to eventually helm both the men’s and womenswear businesses at Dior, for now, he’s well placed to drive the future of menswear from one of the market’s most coveted roles, following the departure of Kim Jones in January.
Anderson has a strong track record in menswear, having launched his eponymous label JW Anderson as a menswear brand in 2008 before adding womenswear two years later. “Menswear, and its redefinition, is the foundation of Jonathan’s design practice,” says Vogue Runway’s Luke Leitch. “When he started back in 2008, JW Anderson’s collections were often bold and sometimes quite rough-edged challenges to gender norms in fashion. I think his legacy (so far) in the menswear space is that the ideas that first seemed avant-garde when he expressed them have since found a wide social currency.”
