When Loveness Lee launched her eponymous jewellery brand in 2017, it was out of creative frustration with the existing jewellery scene. “The general public had access to high street jewellery, traditional fine pieces [or] vintage styles,” says the London-based designer. “But there wasn’t anything bold, creative and recognisable at an accessible price point.”
Drawing on her background in abstract painting, Lee began casting intricate forms from elements like cactus skeletons and barnacle shells, transforming them into sculptural, wearable art. That organic irregularity is now the brand’s signature — pieces that feel deeply personal and never identical due to the nature of the casting process. “No one else has it. They have a piece of nature to themselves,” Lee says of the brand’s appeal. Pieces retail from £75 to £650.
