In the heart of Los Angeles’s Fashion District, the birthplace of premium denim and the largest garment manufacturing hub left in the US, a new cultural landmark is set to open in July 2026. The Denim Institute & Museum will tell the story of denim’s past, from its gold rush-era roots with Levi Strauss, to its present, and teach courses on the craft to pave the way for growth and a more sustainable future.
Co-founders Loren Cronk, who serves as lead curator, and Jonny Saven, the CEO of LA contemporary brand L’Agence, are planning a comprehensive experience to draw in professionals, students and tourists alike.