China’s fashion industry is undergoing a profound transformation. The growth rate of the domestic market has slowed, and brands as well as distributors are generally facing greater operating pressures — not least because of President Trump’s latest round of tariffs, ramping up China’s total to 54 per cent.
In this evolving climate, the showroom model must transcend its traditional role of merely connecting brands with buyers, as Chinese showrooms slowly think outside the box, rather than solely eyeing Western retailers for future development. By moving the focus beyond sales, showrooms could help brands secure collaborations and create new business opportunities.
