On Sunday evening, Kith shut down part of Lafayette Street in New York for its first fashion show since 2019. Some 400 guests (200 of whom were seated) crowded into the strip between Bleeker Street and Bond Street, in front of the brand’s newly reopened Noho flagship, while members of the public looked on from the steps of Joe & the Juice and a rooftop across the road.
The brand got the permit to shut down the street four days before showtime. That was cutting it fine: founder and CEO Ronnie Fieg admits he had no backup plan. “I felt like if we were going to get a permit, it would be one of those ‘before and after’ moments for the brand, where it could really make a big impact on our legacy,” he says.
