This article on Miu Miu is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.
Miu Miu’s star continues to accelerate with H1 sales up 93 per cent year-on-year at a time when the luxury industry is going through a rough patch. It may not be a megabrand (although it’s on its way to reaching €1 billion in annual sales, reporting €530 million in the first half) but such robust growth is still a standout feat in the current environment. What’s its secret?
