Follow the real-time reporting of the final round of the 2025 Masters
Augusta, Georgia – The masters will never be happy.
Wearing a Millennium Core Clothing for 51 weeks each year may be a fashion sin. But this week, during the Masters, at Augusta National Golf Club, customers dressed up for the scene they found when they stepped onto the property, which is what makes everything normal.
The open space between the clubhouse, Augusta National’s first t-shirt and practice green is like the Shibuya Crossing of golf. The audience emanates in every direction, forming a dazzling blur of rye green, pickles and straw hats. Green jackets gather under the legendary oak canopy, schmooz with VIP guests, while a group of finished women meandering, greeting each other and applauding the floral dresses in the latest spring collection: “Oh, I love it! Meanwhile, the golf brothers walk with purpose and can find their next vantage point, as the spiked golf shoes and big box brand Dry-Fit Polos will do what they should do: show.
From the old to the young, to the PGA Tour superfans and other meaningless importance, customers in Augusta Country share one thing in common with all kinds of fashion options: what they are trying to say.
Masters spectators make the most of the extra opportunity.
For men, this effort is shown in a game as old as time. The Country Club logo Olympic Games began Monday at 7:00 a.m. when customer doors opened for the first round of practice of the week. At the Masters, the idea of “quiet luxury” is not only Hermes bags or a pair of Chanel ballet planes, but also sewn on canvas golf caps.
A few impossible no Get your attention: Pine Valley is on a cashmere pullover at Naval Polo, Seminole Golf Club. Discover the super private Ohoopee game club onion? Or one of the best North Burwick golf clubs in Scotland, a little-known but little-known crest? It may trigger conversations. That’s exactly what they want.
“You see these logos, you’re like, he absolutely knows a member. But you’re not sure if he’s a member. But, if he yes I need him to be my friend.
That’s the least. It will not take long to find the goat anywhere on the left or right: Augusta National Golf Club logo. Don’t be confused with the Master logo. These are very different things.
The idea of buying master merchandise has already been an exclusive feature as it is only sold on site. When you get there, there are about 19 altitudes, beyond what you can take home from a large commodity building, which contains 64 checked out registers and 385 mannequins and sells $400 cashmere hoodies to scented candles and gnomes. Now, Augusta National has Berckmans Place and Map & Frag, two brand new and popular hotel venues that sell their own clothing as well. Of course, the Holy Grail is the intimate and professional store of the club. That’s the only place to buy items that are simply decorated with coveted “ANGC”. Yes, these four letters are different.
“Some people bend their berckmans merchandise. It’s different from the main merchandise. The merchandise in a specialty store is different from that merchandise,” Malbon said. “There is a level. People show their social or economic situation by wearing these things.”
For the polo master and the khaki men, it is De Rigueur. (Kyle Terada / USA Today Sports)
For women of Augusta nationals, there is an understanding that you look at the outfit for women. Acknowledge or not, you are scrolling pinterest and tiktok for months of the rolling race to find out costume inspiration for your masters, and if you attend an Instagram feed that you attend Thursday to Sunday, you won’t see on the Instagram feed (unless you shoot “equipment” in the parking lot for “suits”. But, even if the internet doesn’t see it, you’ll be impressed.
“The Masters’ fashion key is not necessarily the clothes you wear golf. These outfits are perfect for other golf games. For me, the Masters are more like the Kentucky Derby of golf, minus the hat, absolutely minus the heels,” said Kira K. Dixon of the Golf Channel. “If you wear a hat, it should be a very good wide-bridge hat because sun protection is key.”
“Wear something cute that you don’t normally wear, blow out of the water. Wear wide-leg pants, wear fun blazers, wear fun prints. This is Augusta Country. Do it.”
Green is the first aesthetic necessity for women in the Masters, but there are always ways to go beyond and surpass.
Annie Shiefers and Kylie Shemanksi stood on the fifth fairway at Augusta National, waiting for Jordan Spieth to pair on Thursday to find the short grass. Shemanski’s name is stitched on the back of a white sweater in the style of traditional master Caddy Bibs, which is a creative feeling. But then his shoulder turned around and showed up.
She hand-drawn her square fork-body purse that looks like a pimento cheese sandwich.
“I know I’m going to do this for about a month,” said Shiefers, an engineer in Little Rock, Arkansas, who participated in her second master. “I also made sweaters for (Shemanski’s) daughter.”
(Michael Madrid / USA Today’s Sports)
The women in Augusta National are decadent. Round, flat straw hats and monochrome matching kits have been two popular trends in 2025. The Master Green color combination (also known as Pantone 342) and the hottest spring shadow Butter Yellow of the season, are very rich. Adidas Sambas is the most popular shoe in the tournament, and the New Balance 327s is coming to an end. Dixon, who received hundreds of direct messages from master ticket holders asking them for clothing advice, coined a term to describe the style of “Augustacore”.
Augusta’s local boutiques make it a mission to capitalize on Masters Week. Swank has prepared appropriate color schemes and accessories for customers who need last-minute shopping trips. Pepper Poppy says the Masters season is their second most profitable time of the year, second only to Christmas.
“The master style is always the same: something that comes in with green and stylish and comfortable.”
Masters’ fashion circus feels it may get older quickly, but somehow it never did. If you are in Augusta National, why not go all out?
“When I told my sister we were going to Master, her first question was ‘What are we going to wear?” Kiara Dowdell said, wearing a matching cardigan with her sister Alexis Vega.
(Peter Casey/USA Today)
Players and their sponsors also compete in crazy matches, and they don’t make pre-planned weekly scripts and costume choices in any other golf game. For example: Cam Smith wore a four-way stretch blazer during Wednesday’s practice game. This is the result of a drunken conversation with a man who talks about a blazer.
Competition participants focused on the task at hand, but they also knew what was going on around them.
“When you walk on the golf course, everyone looks like they are having fun. Everyone is dressed up very well,” said Day, who is known for pushing the borders in his intercourse outfits. “When everyone comes out and they wear some really nice clothes, it’s like a horse racing event. They just do it in Augusta.”
The Masters are not just a golf tournament. This is different. So naturally, customers see it as a unique opportunity in a variety of ridiculous ways. This charm will never be outdated.
(Illustration: Demetrius Robinson / The Athletic; Photos: Andrew Redington, Richard Heathcote / Getty Images; Rob Schumacher, Kyle Terada / USA Today Sports)
