'Liquid on lips': Noughty makes premium alcohol-free wine nice & 'appealing to wine drinkers'

Amanda Thomson, a former BBC correspondent turned award-winning entrepreneur with a Champagne taste for innovation, founded Noughty, a premium alcohol-free wine brand, in 2019. She set out to redefine one of France’s most cherished institutions with a deceptively radical premise: offering wine lovers across the globe a taste of the good life while always remaining in good spirits. In doing so, she brings a distinctly modern twist to one of the world’s most treasured traditions. Thomson sees herself as an architect of a seismic shift within the wine industry.