“The Moncler team is very organised,” said model Neelam Kaur Gill, who walked the show and had also taken part in Moncler’s Genius event in Shanghai last October. “They had all kinds of changes of clothes for us backstage to make sure we stayed dry and also those little electric hand warmers. I had them in my gloves and in my boots while I walked the show. This is my second time walking for Moncler, and the experience is always epic and unforgettable.”
As the teams put the finishing touches on that epic experience on Friday night, guests including the aforementioned celebrities were treated to a three-course dinner at the Moncler store on Le Chalet de Pierres. Saturday morning saw ski and snowshoeing excursions followed by lunch at luxury restaurant Bagatelle. A three-course dinner that turned into a party was also served at Le Cap Horn, which touts itself as the oldest mountain restaurant in Courchevel, after the show.
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“With Moncler Grenoble, we are building a world where mountain and outdoors enthusiasts truly feel they belong. That has always been my dream,” said Moncler CEO and chairman Remo Ruffini. “What we did here in Courchevel is a perfect example: creating unique immersive experiences — taking further what we started in St Moritz last year and inviting people to be part of this world.”
This was the second Grenoble event in the updated Moncler universe, the first having taken place a year ago in the Swiss town of St Moritz. It comes as interest in skiing and mountain travel is booming, creating more opportunities — and competition — for the established skiwear players.
