This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years.
On 20 January, alongside President Donald Trump and his slew of Big Tech bros, there emerged a uniform look among the women standing tall (in high heels) on the inauguration stage: bouncy blonde blowouts, overdone makeup and ultra-traditional skirt suits. The fashion was “severe and demure”, as Vogue Runway’s José Criales-Unzueta dubbed Melania’s Adam Lippes look.
