Last year, fashion publications wrote extensively about the impact of the algorithm on personal style. (Vogue Business included.)
The algorithm — shorthand for data-influenced recommendations — is making discovery harder. It’s killing personal style. It’s a positive for Gen Z. It’s a catalyst for the surge in fast fashion and overconsumption. It’s avoidable — just look at Substack. It’s supercharged micro-trends. It’s killed them. The list goes on.
