Who is the Ralph Lauren woman? The version on display at the American brand’s Autumn 2025 fashion show on Thursday in New York was elegant, swapping denim jeans and button-downs for Victorian-era frills.
She’s also a significant business opportunity for Ralph Lauren CEO Patrice Louvet, who says that while women are more than half of the brand’s shoppers, its womenswear business is only one-third of company sales. With each runway show — which take place on Ralph’s schedule, not the fashion calendar’s — Ralph Lauren chooses a focal point. Sometimes — like its September show at a riding stable in the Hamptons — the show is fully immersive into the Ralph Lauren world, with men’s, women’s and kidswear on display and sets designed in the style of its homeware. This show featured only womenswear against the backdrop of a clean, marble-floored Art Deco gallery space (a minimal set up compared to the Hamptons voyage).
