“Magnum ice cream is truly the It-girl accessory this summer,” cultural commentary account @PopCultureGal posted on X earlier this month.
Fresh off an appearance at Rhode’s summer pop-up in Mallorca, Magnum is having a moment. The ice cream brand just popped up at the beauty brand’s two-week beach club activation, serving up ‘Lemontini’ Magnums by the sea. It was a major success for the sweet treat brand, with influencers plastering the yellow ice cream all over socials, and those not present posting that they wished they were.
