At the end of May, Bottega Veneta released its first campaign since creative director Matthieu Blazy’s departure. From New York to Shanghai, black and white images of hand gestures — forming hearts and handshakes — were plastered across cities, with no identifier but the Bottega logo and classic Intrecciato weave on the sleeves.
Days later, Bottega revealed the faces behind (some of) the hands. Celebrities, writers and designers from Tyler, the Creator to Zadie Smith to Bottega’s first-ever design director, Edward Buchanan, featured in the brand’s ‘Craft is Our Language’ campaign. The hands belong to a mix of creative talent and Bottega artisans. It’s the first under new creative director Louise Trotter.
