Fashion: 'Emphasizing value of material that is aging beautifully and gracefully, engaging emotion'

France’s Senate approved a revised version of a law regulating fast fashion on Tuesday, which if implemented would ban advertising by fast-growing Chinese e-commerce platforms like Shein and Temu. Senators in the upper house of parliament voted almost unanimously for a modified version of a bill passed by France’s lower house last year, which aims to reduce the environmental impact of the textile industry. Critics say the low-priced garments produced by fast-fashion chains drive excessive consumption and waste, exacerbating the textile sector’s impact on the environment. An amended version of the bill distinguishes between “ultra” fast fashion and “classic” fast fashion, however, imposing less onerous restrictions on European fast-fashion players like Zara and Kiabi, but drawing criticism from environmental groups. For in-depth analysis and a deeper perspective, FRANCE 24’s Annette Young welcomes Aurélie Mosse, French-Swiss designer and researcher specialising in innovative textiles.