While luxury brands descend in droves upon Italy this season, Cartier has chosen to head north. The French luxury jeweller and watchmaker has opted for the Swedish capital, Stockholm, to unveil its new high jewellery collection titled ‘En Équilibre’ (“in balance”, in English).
The city is “an ideal location”, according to Cartier SVP and chief marketing officer Arnaud Carrez. “We chose Stockholm not for the weather, but we do believe this city embodies the perfect balance between tradition and innovation, between urban life and nature, and also comfort and durability,” he tells guests (including Zoe Saldaña, Alexander Skarsgård, Anna Sawai and Deepika Padukone) during the brand’s gala dinner at the Artipelag art gallery on Tuesday.
