The former Tour of Britain organizer has gone into liquidation in the latest blow to Britain’s troubled cycling community, with the company understood to be claiming around £1m.
SweetSpot promotes the Tour of Britain on behalf of British Cycling and owns and operates the Women’s Tour and City Center Tour series. SweetSpot has appointed KRE Corporate Recovery to deal with its creditors after entering voluntary liquidation.
The news comes less than six months after SweetSpot helped organize the UCI Super World Championships in Glasgow, and two months after British Cycling canceled its naming rights to the Tour of Britain following a dispute over unpaid royalties, with management The agency said the cost would be up to £750,000.
While SweetSpot strongly disputes the figure and told the Guardian its legal team is working on the dispute with a view to an amicable resolution, recent reports suggested the company could face potential legal action from the Isle of Wight Council after the final was cancelled. Stages of the 2022 Tour of Britain have been canceled due to the Queen’s death.
British Cycling insisted in November that it remained “fully committed to staging the Tour of Britain in 2024” as a rift with SweetSpot deepened, but the future of the women’s tour is now under threat given SweetSpot owns the rights to the event question. event.
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The Women’s Tour was postponed in 2023 due to funding issues, but it quickly became one of the key races of the World Tour, especially as a warm-up to summer stage races such as the Women’s Tour de France. Past winners include former world champions Lizzie Deignan and Marianne Vos, as well as 2023 Tour de France women’s champion Demi Vollering.
