“Brad and I had been friends for years. One Tuesday night, I had a dream about him. In my dream, I’m sitting on a couch and I’m looking at him. He’s standing and a woman is dressing him. He’s in head-to-toe green, a bright green, including a hat, and it’s all cashmere. I go, ‘What are you doing? You look like a leprechaun.’ And he says, ‘I just need more softness in my life.’”
As far as origin stories go, God’s True Cashmere has one of the craziest. The cashmere brand was founded in 2019 in Los Angeles by Brad Pitt and jewellery designer and holistic healer Sat Hari, after the latter had that fateful dream. It’s named after Sat Hari, whose name means “God’s truth” in Gurmukhi. Today, the company reports earnings in the eight figures with exponential year-on-year growth, according to a spokesperson.
