Author: VOG

Heaton founded 247 in 2020 as a small capsule of performance tops and track pants under the Represent brand (sold on Represent’s website), just as consumers shifted spend to performance wear and athleisure. Building his own fitness alongside the brand, Heaton has run ultramarathons, competed in cult fitness tournament Hyrox and appeared on the cover of Men’s Health in the last few years, regularly posting fitness content to his 256,000 followers in head-to-toe 247.“At Nike and Adidas, I spent a long time trying to really tap into fitness and sports communities authentically. It’s actually really tough when you’re part of…

Perhaps most disturbingly, earlier this month, popular streamer and internet personality Yung Filly was arrested in Australia on rape allegations and charges, a development that has shocked his fans and cast a dark shadow over the world of online live streaming. He has already been dropped by Footlocker, while previous collaboration partners like Asos have taken down any historical campaign imagery from their site.Brands need to be proactive, not reactiveTo succeed, brands need to approach streaming partnerships with both caution and creativity — plus plenty of preparation. Still, there’s only so much brands can anticipate, which begs the question: when…

Vogue: What then?Well then, we had to work out how much each padding should weigh. How big the cushion should be. What material, and so on. Which was very technical and I have no hands-on experience in that. So I went to Milan in September 2023 to work with the samples in person and I followed Moncler’s technical lead on the physical creation process.Vogue: What did it feel like seeing the collection as real items for the first time?It was magical. I work with virtual reality images, so obviously to see them turning into ready-to-wear that will eventually be in…

Cou Cou is part of a new crop of direct-to-consumer-led brands that have taken market share from the likes of Victoria’s Secret with their innovative approaches that primarily focus on the consumer. Led by brands like Thirdlove, Aerie and Natori, more niche offerings are grabbing consumers fed up with traditional lingerie’s lack of newness. Skims is making a similar case, just on a much larger scale.Consumers are endeavouring to seek out the brands that offer this sweet spot between style and comfort. Earlier this year, Magasin’s Laura Reilly published a newsletter about building a ‘no-skips underwear drawer’. “Imagine opening that…

Authentic has said its plans with Saks will begin with the revamp of beloved Barneys, but it seems not for the authentic luxury clients who used it to discover new designers and locate genuine fashion-forward merchandise. Instead, Authentic has opened Barneys New York residences in Tulum, Mexico. One of those four-bedroom, but not-beachfront, condos (the website says they’re five minutes from the beach), can be rented for $282 per night in December — a bargain for a unit that sleeps 10. The plans include more Barneys residences elsewhere, as well as a private label Barneys line that will sell sportswear,…

The high-luxury brand has so far managed to buck the industry slowdown, tailing luxury peers in recent quarters. While leader LVMH reported a 5 per cent sales decline for its fashion division in the third quarter of 2024, Brunello Cucinelli reported in September that sales rose 14 per cent to €620.7 million in the first half of the year; notably, sales in Asia, its third biggest market after Europe and the US, rose 28 per cent. Double-digit growth comes as other brands have seen sales lagging in Asia thanks to a pullback in Chinese spending. Groups including LVMH and Zegna…

Of the 400 works in the exhibition, 170 are hats. There are dozens of major fashion looks that correspond to Jones’s chapeaux by leading designers over the decades, plus the preparatory sketches, photos that reveal his early sense of style, an archive of show invitations, and personal effects, including a scrapbook of Queen memorabilia (the monarch, not the band) from his youth.If you can name a style, Jones now 67, has likely fashioned it according to his own wondrous whims: countless caps, crowns, bonnets, berets, trilbies, tricornes, fezzes, visors, calèche hoods and haloes. The variations are astounding: outstretched wings or…

This demand for MP3 players chimes with a growing interest in so-called “dumb phones”. Searches for handsets not connected to the internet have increased by 270 per cent since December 2021, according to Google Trends data.There is also pushback against a years-long hype cycle, in which bleeding-edge tech such as NFTs, mixed reality and the metaverse saturated and subsequently disappointed consumers and brands alike. This shift is a relevant factor in LVMH’s strategy to invest in “invisible tech” that’s less in your face, according to LVMH VP of digital innovation Nelly Mensah, who spoke at Vogue Business’s Fashion Futures event…

That goodwill translated into The City of Genius, which unfolded over a 30,000-square-metre structure that took over the CSSC Pavilion, a historic shipyard on the Huangpu River. The sprawling activation was organised into 10 designer pavilions, or neighbourhoods, each taken over by one of Moncler’s co-creators. Those co-creators had been tasked with creating Moncler collections as well as their showcases, based on the premise that we are all born Genius and uncreative behaviour is learned through growing up.Think of it as a pumped-up Biennale that lasts only four hours, complete with a racing track installed by Palm Angels, a Jil…

Now, as it branches out of Asos, Topshop’s new majority owners need to consider who the audience is. The brand currently has 12 million Instagram followers, many of them legacy followers, Ridgers says, so the engagement is very low (based on likes and comments of recent posts). To scale on Instagram and to win on Tikok, the brand will need to invest in video looking ahead, and place creators at the forefront of the brand. “UK brands are good at working with creators, but none have powerful long-term ambassadors like Topshop had,” she says. “Topshop should work with a selection…