Author: VOG

Loewe sales went from approximately €230 million in 2014, according to Morgan Stanley estimates, to between €1.5 billion and €2 billion in 2024, according to estimates by Bernstein analyst Luca Solca. Lyst ranked Loewe in the top five hottest brands each quarter of 2024 (it ranked first in Q2). And, in its 2024 earnings statement, LVMH said Loewe was “buoyed by growing brand awareness and the bold creativity of its collections”.McCollough and Hernandez’s Proenza Schouler was better known for its New York cool-girl clients, including Chloë Sevigny and Moda Operandi founder Lauren Santo Domingo. While perhaps less esoteric than Anderson’s…

“The Moncler team is very organised,” said model Neelam Kaur Gill, who walked the show and had also taken part in Moncler’s Genius event in Shanghai last October. “They had all kinds of changes of clothes for us backstage to make sure we stayed dry and also those little electric hand warmers. I had them in my gloves and in my boots while I walked the show. This is my second time walking for Moncler, and the experience is always epic and unforgettable.”As the teams put the finishing touches on that epic experience on Friday night, guests including the aforementioned…

For years, authenticity has ruled the marketing playbook. Brands scrambled to appear real, relatable and down to earth; leveraging influencer culture, behind-the-scenes content and raw, unfiltered storytelling to connect with consumers. But in 2025, relatability has reached a breaking point.Take the ‘paparazzi campaign’ trend, once a clever marketing tactic, which has become formulaic. Balenciaga, Bottega Veneta, Moschino and Jimmy Choo have all staged ‘candid’ celebrity moments in recent years, later repurposing them as advertisements. “The thing is, we now see right through this,” wrote Vogue’s José Criales-Unzueta, reflecting a growing audience fatigue.

Shifting audience behaviours, event clashes and the rise of regional star power defined the Autumn/Winter 2025 season on social media. Who made the biggest impact, and what does it say about where the industry is headed?This season generated $768 million in earned media value (EMV), a 9 per cent dip from SS25 but a substantial 46 per cent increase from AW24, according to influencer marketing platform Lefty and brand agency Karla Otto. (Lefty analyses the impressions and engagement generated by Instagram posts referencing every on-schedule show from influencers with over 10,000 followers. EMV is calculated as $1 per like.)

Wait…let me cook. Not to overwhelm you with internet speak, but walk with me on this one. Was the Autumn/Winter 2025 season the season of, as the kids say these days, ‘reheating nachos’?While this piece of online parlance — a metaphor for when someone does something that’s been done before, most commonly used to compare pop stars’ careers — is already overused, it’s true that this season, the remixes were particularly memorable. As it pertains to fashion, the premise as I see it is simple: ‘reheating nachos’ equates to designers revisiting their own past collections, those from the house they…

This article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business, The Fashion Exec’s Guide and Market Insights Reports, sign up for Advanced Membership here.Want The Row’s Margaux, but can’t afford the $5,000 price tag? Cos’s $390 Bowling Bag is lauded as the high street’s best dupe yet. Or maybe a version of The Row’s viral $890 woven Mara flats are more to your taste — you can find strikingly similar pairs available on Amazon for sub-$40. Also on Amazon, a plethora of alternatives to Bottega Veneta’s $880 Small Drop earrings sell…

Tokyo style is a mixture. We have punk, luxury, high fashion, American traditional vintage and denim, and then Uniqlo and Muji — everything is mixed together here. It’s the same thing as our food — like how we mix pasta with natto [fermented soybeans]. It might sound weird, but it ends up being really good.Even though Japan is usually known for its menswear, we’ve also seen a lot of interesting womenswear designers rising lately, such as Viviano, Fetico, Harunobu Murata, Chika Kisada and Akiko Aoki. The fashion week schedule includes more strong womenswear than ever.Momo Angela, street style photographer at…

This article first appeared on Vogue Runway.Loewe announced today that Jonathan Anderson would be leaving his role as creative director. For just over 10 years, Anderson oversaw a transformational decade for the Spanish label, during which he took it from a small leather goods house to one of the most recognisable names in fashion, and certainly an insider favourite. Anderson’s tenure at Loewe will be remembered not for a singular aesthetic or sole It-product (though there were those too), but for his knack for constant evolution.Anderson’s early years at Loewe were defined by his fascination with craft; he honed in…

Demna, who in 2021 ceased using the surname Gvasalia, is without question one of the most original, innovative and influential designers of our time. Gucci, meanwhile, is Italy’s largest luxury fashion house by revenue. Despite a slump from its €10.5 billion peak in 2022, in 2024 it reported revenues of €7.65 billion, a sum more than double the €3.56 billion reported by Prada, financially its closest fellow Italian competitor.The challenge (and adventure) facing Demna at Gucci starts with deciding how to integrate the house’s codes and spirit to shape a freshly accented manifestation of his design language. Between Vetements’s foundation…

After a decade-long run, Demna is stepping down from Balenciaga, parent company Kering announced today.The Georgian designer, known mononymously as Demna, was appointed creative director of the Spanish house in October 2015, shortly after Vetements (the label he founded with his brother) showed for the first time at Paris Fashion Week. In the last decade, Demna brought Balenciaga to the forefront of the industry by consistently pushing the boundaries of fashion’s playbook. Notable collections and projects include Balenciaga’s 30-minute dress; the Spring/Summer 2022 collection that marked the brand’s post-pandemic return to the catwalks with a show within a show that…