Kate Winslet putting up an umbrella in the rain. Aimee Lou Wood and Micheal Ward lying, gazing at one another on a checked blanket in the park. Naomi Campbell sitting in a cab next to a knight. The latest instalment of Burberry’s “It’s always Burberry weather” serves up British celebrities and playful tropes by the bucket. But can it unlock the brand’s turnaround?
Burberry is under pressure to quickly get back on track after almost a decade of lukewarm performance. This week, the brand revealed that its revenue for the year ended 31 March 2025 fell 15 per cent to £2.46 billion, with adjusting operating profit tumbling 88 per cent year-on-year to £26 million.
