Shanghai Fashion Week (SHFW) was brought to a close as usual on Thursday night by the city’s star label Shushu/Tong. The show was a feast for the eyes both on and off the runway, thanks to the legions of KOLs and clients decked out in the brand’s embellished and tailored dresses on the front row.
Shushu/Tong is one of many Shanghai brands celebrating their 10th anniversary this season, alongside Xu Zhi, Short Sentence, WMWM, Staff Only and Samuel Gui Yang. Markgong, 8ON8 and Oude Waag are not far behind, all eight years into their journey. It’s a testament to the growing influence of Shanghai Fashion Week, as the city’s maturing labels, having built strong foundations in China, explore opportunities across Asia and in the West.
